The Swedish car-accessories maker says the fan-favorite rooftop tents won’t be changing under its ownership
Tepui has new owners. On Monday, Thule announced it had bought the California-based rooftop tent company.
Founded in 2010 by Evan and Gabriela Currid, Tepui makes some of the most well-known and well-loved roof-mounted tents in the country. The pop-up designs pack down to low-profile cubes and unfurl to sleep anywhere from two to four people, all with foam mattresses built in for quick setup and comfortable sleeping anywhere.
For Thule, which specializes in hauling and storage gear like bike and roof racks, strollers, and luggage, acquiring a stake in the rooftop tent market made sense. In a press release yesterday, Thule CEO Magnus Welander explained how Thule’s expertise in vehicle-mounted gear-carrying systems and Tepui’s expertise in the rooftop-tent space complement one another. Many Tepui users rely on Thule roof racks to mount their tents, so a merger provides opportunities for streamlined design, supply-chain management, and marketing.